Getting the boss to tweet

If the boss is leaving tweeting the company news to someone else he or she could be making a big mistake, according to a new survey.

Some bosses positively tear their hair out when employees tweet away with abandon, or are very sceptical of the benefits to say the least, but they are being won over because more people than ever want to know what the boss is saying.

A new survey by Brandfog, a social media branding company, claims that consumers and employees think that company leaders who use social media are the tops. They claim their survey shows that 78 per cent of respondents said CEO participation leads to better communication, while 71 per cent said it leads to improved brand image.

And to underline the positive aspects of the social media the study findings show that 82 per cent of employee respondents trust a company more when the boss and leadership team get going on the airwaves.

So, there you have it: one more piece of evidence to back up my conviction that top people can get in touch with their consumers much more easily than before – and they and their companies can reap the rewards.

There’s nothing like good and regular communication to keep brands alive and perk up business and one way of doing it is to have a good natter on social media.