Syncro PR | Media training for print and broadcast, Syncro Oxfordshire PR agency

Media training

All media platforms present enormous opportunities for you to get your message across to the right audience.  If you don’t take advantage of these opportunities, your competitors probably will.

The Syncro team provides effective print, broadcast and social media training programs to ensure you are confident and skilled enough to make the most of every media interview opportunity.  Being sufficiently prepared to deal with the media is essential; media training will take you through the fundamentals, equipping you with the necessary skills required to deliver relevant and succinct responses.

We create bespoke training programmes led by a member of the Chartered Institute of Public Relations in partnership with a journalist to take you through real-life interview scenarios.

Our aim is to position you as an authoritative ‘leader in your field’, helping you to communicate effectively to build long-term relationships with the media.

• Understanding the media and how it works
• Managing the media
• Selling-in to journalists
• Press release writing skills
• Delivering key messages
• Planning and managing PR campaigns
• Interview training for spokespeople
• Crisis and issues management training
• Social media master classes
• Broadcast training

Tips

Understanding what the journalist requires is key, so if possible prior to the interview ask as many questions as possible to assist with the planning process.  Consider what you wish to say and avoid being side tracked, avoid overloading the journalist with an excess of key messages, keep it as simple as possible and never use a long word when a short word will do.  All of these tips should help you communicate your message in the most effective way.