Syncro PR | Media relations, social media, public relations consultancy
Provoking Conversations
PR is about creating a dialogue with your audience. Provoking them to react and interact with your brand in a positive way to build interest, trust and raise awareness.
The trend is towards audience engagement, conversations and the opportunities presented by the ever-evolving social media landscape, and we’re on the case. Online and offline - it’s all part of the PR mix at Syncro.
Media relations
- Press releases – drafting, distribution and follow-up
- Press briefings
- Feature writing
- Writing for trade press
- Creating speaker opportunities
- Communications research – identification of target media
- Reputation management – proactive and reactive
- Media monitoring and evaluation
- Press office administration
- Photo calls
Digital campaigns
- Opinion-shifting campaigns
- Social media strategies
- Utilising free online social media networks
- Building and managing online communities
- Creating and managing digital content – digital storytelling
- In-house social media training and support
- Creating audio and video content for digital platforms
- Competitor benchmarking and favorability
- Social media monitoring and evaluation
Strategic PR consultancy
- Market research
- Identify media opportunities
- Develop a clear messaging structure
- Create a strong communications strategy
- Campaign planning and management
- In-house media training
Reputation management
- Risk prevention – Identify risk points in the good times
- How to create an effective crisis response plan
- Proactive and reactive measures
- Minimise the potential impact of a crisis
Media training
- Understanding the media and how it works
- Managing the media
- Selling-in to journalists
- Press release writing skills
- Delivering key messages
- Planning and managing PR campaigns
- Interview training for spokespeople
- Crisis and issues management training
- Social media master classes
- Broadcast training
Media events
- Media stunts
- Guerrilla PR
- Press conferences
- Sports or charity events
- Product and service launch events
- PR support for conferences and exhibitions
- Bespoke event creation and development
Monitoring & evaluation
- Print and digital monitoring
- Press cutting service
- Social media monitoring and analytics
- Equivalent Advertising Value (EAV)
- Competitor PR benchmarking
Award campaigns
- Research and identify relevant awards for your business
- Preparing innovative award submissions
- Post award press coverage
- Creating award events
Copywriting
- Crafting impactful copy content for:
- Press articles
- Feature writing
- Social media platforms
- Blogs
- Websites
- Case studies
- Newsletters
- Speeches
- Advertising
- Marketing collateral